UNFI Easy Options Privacy Policy
UNFI PRIVACY POLICY
Effective Date: January 1, 2020
We value the privacy of our customers’ information and we are always striving to make our customer experience better. This Privacy Policy describes our information practices and, in particular, how we collect, use and share the Personal Information that we gather through our Services, as defined below. If you have any questions about this Privacy Policy or our information practices, please contact us through the options provided below.
BY USING OUR SERVICES, YOU CONSENT TO THE INFORMATION PRACTICES AND OTHER TERMS AS DESCRIBED IN THIS PRIVACY POLICY. YOU SHOULD READ THIS PRIVACY POLICY CAREFULLY. WE RECOMMEND PRINTING AND KEEPING A COPY FOR YOUR FUTURE REFERENCE. WE MAY ADD TO, DELELTE OR CHANGE THE TERMS OF THIS PRIVACY POLICY FROM TIME TO TIME BY POSTING A NOTICE OF THE CHANGE OR AN AMENDED PRIVACY POLICY ON THIS WEBSITE. YOUR CONTINUED USE OF THE SERVICES IS DEEMED TO BE ACCEPTANCE OF SUCH CHANGES.
How We Collect and Use Personal Information
Additional Uses of Personal Information
How We Share and Disclose Personal Information
How to Access or Update Your Information
Managing Communication Preferences
We share your Personal Information with third parties only in the ways described in this Privacy Policy.
Service Providers: We share your Personal Information with third party service providers who complete transactions or perform services on our behalf or for your benefit, such as for administering the loyalty and rewards programs. payment processing, marketing, analytics, or to verify customer data, such as mailing addresses.
Affiliates: We may share your information with affiliated legal entities within the UNFI family of companies for purposes and uses that are consistent with this Privacy Policy. For example, we may have a separate legal entity that controls the stores in one particular region versus another, and UNFI may be the legal entity operating the website or mobile app, and UNFI would share Personal Information of customers of stores in a particular region with the legal entity that controls the stores in that region.
Third Party Mobile App Providers: With your knowledge and consent, the Services may gather and transfer your information, including location information, from and to other applications, functions and tools within your mobile device.
Legal Process, Safety and Terms Enforcement: We may disclose your Personal Information to legal or government regulatory authorities in response to their requests for such information or to assist in investigations. We may also disclose your Personal Information to third parties in connection with claims, disputes or litigation, when otherwise required by law, or if we determine its disclosure is necessary to protect the health and safety of you or us, or to enforce our legal rights or contractual commitments that you have made.
Business Transfers: Your Personal Information may be disclosed as part of a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets, and could be transferred to a third party as one of the business assets in such a transaction.
Bankruptcy: In the event of insolvency, bankruptcy or receivership, your Personal Information may be disclosed or sold as part of the reorganization or liquidation process.
We have franchise and wholesale relationships with a network of independent retailers that independently own and operate their grocery stores (“Independent Stores”), but who may license the use of a brand name that we own or use our wholesale distribution network. This Privacy Policy does not apply to these Independent Stores or to the websites, mobile apps or other digital properties that are owned or operated by those
Independent Stores. Please see the privacy policy posted on those digital properties to
understand the Independent Store’s information practices.
Sometimes these Independent Stores contract with us to operate their websites and mobile apps. In these cases, we are acting as a service provider to those Independent Stores.
When providing those services, we have access to their customer information flowing through the services. This Privacy Policy does not apply to the information practices of the Independent Stores.
Some of our stores have pharmacies in them. These pharmacies are not covered by this Privacy Policy. Rather, they have separately posted notices of privacy practices that describe how the pharmacies collect, use and disclose your protected health information.
If your local store has a pharmacy, our mobile app includes a feature in which you can elect to submit a request to refill your prescription at the pharmacy. If you choose to use this feature, you will need to provide the last four digits of your phone number, the store where your prescription is being refilled and the prescription number. We will use this information solely for refilling your prescription. We will disclose information submitted to the relevant pharmacy for the purpose of providing you the services you request.
We support the self-regulatory principles of the Digital Advertising Alliance (“DAA”). We work with a variety of advertisers, advertising networks, advertising servers, and analytics companies (“Ad Partners”) that use different technologies to collect data about your use of the Services (such as pages visited, ads viewed or clicked on) in order to deliver relevant advertising.
These technologies may include the placement on our Services of cookies or web beacons, and other data collection technologies by these Ad Partners to track how our Services are being used, to track where users go and what they do after their leave our Services, and to link various devices you may use, and to serve you more relevant ads. These advertisements may appear on our Services or other websites, mobile apps or platforms that you visit.
For more information about how Ad Partners use the information collected by the technologies on our Services and about your options not to accept cookies placed by some of these companies on our Services, please visit the DAA’s opt-out page www.aboutads.info/choices/. You may also opt out of additional third party advertising networks by going to the Network Advertising Initiative’s website http://www.networkadvertising.org and following the directions. Google provides certain choices related to their services. For more information, please visit https://adssettings.google.com/.
The opt-outs described above are device- and browser-specific and may not work on all devices. If you choose to opt-out through any of these opt-out tools, this does not mean you will cease to see advertising. Rather, the ads you see will just not be based on your interests. In addition, when you opt out using one of these methods, our Ad Partners will
continue to collect information for any other purpose permitted by the DAA’s rules. You can opt out of future information collection from our Services by ceasing use of the Service or in the case of an application, uninstalling the application.
Please note that this Privacy Policy does not cover the practices of our Ad Partners. UNFI does not have control over these third party technologies or the information contained in them.
Our Services are not directed to, and we do not intend to, or knowingly, collect or solicit Personal Information online from children under the age of 13. We encourage parents or guardians to participate in and monitor their children’s online activity. If a child under 13 has provided Personal Information to us, we encourage the child’s parent or guardian to
contact us (see the “Contact” section below) to request that we remove the information from our systems. If you are under the age of 13, do not provide us with any Personal Information either directly, on any website bulletin boards, or by other means.
You may review your Personal Information that is readily accessible through our Services or contact us to request that it be updated by contacting our Customer Interaction Center (see the “Contact” section below).
We will retain your Personal Information for as long as your account is active or as reasonably useful for commercial purposes. We will retain and use your Personal Information as necessary to comply with our legal obligations or data retention policies, resolve disputes and enforce our agreements.
If you are a California user, you have certain rights with respect to the collection, use,
transfer, and processing of you “personal information,” as defined by the California
Consumer Privacy Act (“CCPA”). We reserve the right to limit these rights where permitted under applicable law, including where your identity cannot be reasonably verified or to the extent your rights adversely affect the rights and freedoms of others. To exercise any of the rights below, please contact us via the contact information below. Only you or a person registered with the California Secretary of State that you authorize to act on your behalf may make a verifiable consumer request related to your personal information.
In the previous 12 months, UNFI in limited situations, may have collected the following categories of Personal Information:
- Identifiers (as defined in Cal. Civ. Code 1798.140(o)(1)(A))
- Personal information (as defined in Cal. Civ. Code 1798(o)(1)(B))
- Commercial information (as defined in Cal. Civ. Code 1798(o)(1)(D))
- Internet or other electronic network activity information (as defined in Cal. Civ. Code 1798(o)(1)(F))
- Geolocation data (as defined in Cal. Civ. Code 1798(o)(1)(G))
- Sensory data (as defined in Cal. Civ. Code 1798(o)(1)(H))
- Inferences drawn (as defined in Cal. Civ. Code 1798(o)(1)(K))
The above does not relate to information collected in connection with an individual’s employment by or seeking employment from UNFI. If you are employed by or seeking employment from UNFI, please see the Associate and Contractor Privacy Policy for information regarding your personal information.
Sources From Which Personal Information Is Collected
We collect identifiers, personal, protected classifications, and sensory data directly from you. We collect commercial information by keeping a log of your transactions. We collect internet and other electronic network activity, geolocation, and inferences based on your interactions with our website and mobile apps.
When acting as a service provider, UNFI receives or has access to Personal Information collected by the business. UNFI uses that Personal Information solely to provide the services to the business.
Business or Commercial Purposes for Which Personal Information Is Collected Your Personal Information is used for the following purposes:
- Respond to your requests for Services
- Provide you with customer support and respond to your communications
- Send you transactional or administrative communications, as well as certain service-related announcements
- Personalize your experience on our website or mobile apps
- Send you information relating to other programs, services, or products that we believe may be of interest to you
- Run website analytics to evaluate performance
When acting as a service provider, UNFI uses the Personal Information it receives or has access to solely to provide the services to the business.
Third Parties With Whom Personal Information Is Shared
UNFI shares your Personal Information with analytics and service providers, benefits providers, transaction processors, and law enforcement (if necessary).
In the preceding 12 months, we have not sold Personal Information about consumers.
In the preceding 12 months, we have not sold Personal Information about minors.
In the preceding 12 months, we have disclosed the following Personal Information about consumers for business purposes:
- We share content posted on our social media platforms (e.g., if a consumer
“comments” on a story) with other consumers. Such posts may include Personal Information categorized as identifiers and personal, but the content depends on the individual post.
- We allow certain companies to use Personal Information categorized as internet, geolocation, and inferences to enhance online experiences and customize
advertising. For more information, please see the “Information Collected Automatically” and “Your Ad Choices” sections.
- We share your Personal Information categorized as identifiers, personal, protected, commercial, internet, geolocation, and inferences with third party service providers who complete transactions or perform services on our behalf or for your benefit, such as for payment processing, marketing, analytics or to verify customer data, such as mailing addresses.
- We share your Personal Information in all categories as part of a corporate business transactions, such as a merger, acquisition, joint venture, or financing or sale of company assets, and information is transferred to a third party as one of the business assets in such a transaction.
Individual Rights
Right to Know About Personal Information Collected, Disclosed, or Sold (if Applicable)
You have the right to request that UNFI disclose the Personal Information it collects, uses, and discloses about you to third parties. There are two types of Rights to Know requests that you can make:
- 1. Right to Know (Abbreviated Request): If you make a Right to Know (Abbreviated Request), you will receive the following information about you:
- a. Categories of Personal Information collected;
- b. Categories of sources from which Personal Information is collected;
- c. Business purpose for collecting or selling; and
- d. Categories of third parties with whom sold, if applicable.
- 2. Right to Know (Specific Pieces of Information Request): If you make a Right to Know (Specific Pieces of Information Request), you will receive the following information about you:
- a. Specific pieces of Personal Information collected about you.
This information will be provided to you free of charge, unless UNFI determines that your request is manifestly unfounded or excessive. You may request this information twice in a 12-month period.
There are certain exceptions to a consumer’s Right to Know. UNFI will state in its response if an exception applies.
Right of Deletion
You have the right to request that UNFI and our service providers delete any Personal Information about yourself which UNFI has collected from you upon receipt of a verifiable request. This right is subject to certain exceptions. UNFI will state in its response if an exception applies.
Right to Opt-Out of the Sale of Personal Information (if Applicable)
You have the right to opt-out of the sale of their personal information by a business subject to certain laws and regulations.
UNFI does not, and will not, sell any Personal information of California consumers. UNFI will update this Privacy Policy and comply with applicable laws and regulations in the event that it sells Personal Information of California consumers in the future.
Right to Non-Discrimination
You have the right not to receive discriminatory treatment for exercising the privacy rights conferred by California law. UNFI will not discriminate against you because you exercised any of your privacy rights, including, but not limited to, by: denying goods or services to you; charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; providing a different level of quality of goods or services to you; or suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
Submitting Requests
You can submit your request by calling us at 1-877-360-7316. You may also submit a request via email at privacypolicy@unfi.com.
Verifying Requests
UNFI provides California consumers with a telephone number 1-877-360-7316 and an email address privacypolicy@unfi.com to submit requests. UNFI must verify that the person requesting information or deletion is the California consumer about whom the request relates in order to process the request. To verify a California consumer’s identity, we may request up to three pieces of Personal Information about you when you make a request to compare against our records. We may also request that you sign a declaration under the penalty of perjury from the consumer whose personal information is the subject of the request.
Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in your request to verify your identity and will delete any information you provide after processing the request. UNFI reserves the right to take additional steps as necessary to verify the identity of California consumers where we have reason to believe a request is fraudulent.
Authorized Agents
You may choose a person registered with the California Secretary of State that you
authorize to act on your behalf to submit your requests (“Authorized Agent”). If you choose to use an Authorized Agent, UNFI requires that you provide the Authorized Agent with written permission to allow them to submit your request and that you verify your identity directly with UNFI. Failure to do so may result in UNFI denying your request.
Contact for More Information
If you have any questions or concerns regarding your California Privacy Rights under this Privacy Policy, you may contact us in the following ways:
Mailing Address:
Attn: Customer Service
PO Box 31510
Spokane, WA 99223
Email Address: privacypolicy@unfi.com
Phone Number: 1-877-360-7316
Last Updated: March 10, 2021
For your information and convenience, our Services contain links to websites operated by third parties. Our website may also include features like buttons and widgets hosted by
other companies (for example, the Twitter “Tweet” button). These features may collect
your IP address, which page you are visiting on our Services, and may set a cookie to enable the feature to function properly.
We use Google Maps with our Find a Store feature. By using our Find a Store feature, you are bound by Google Maps/Google Earth Additional Terms of Service https://maps.google.com/help/terms_maps/, including Google’s Privacy Policy https://policies.google.com/privacy.
This Privacy Policy does not apply to, and we are not responsible for, the practices of third parties that collect your Personal Information. We encourage you to review the privacy policies of those third parties to learn about their information practices.
This Privacy Policy is subject to occasional revision, and if we make any material changes in the way we use your Personal Information, we will notify you by prominently posting notice of the changes on the Services and updating the effective date above. Your continued use of the services is deemed to be acceptance of such changes.
If you do not wish to permit changes in our use of your Personal Information, you must notify us prior to the effective date of the changes that you wish to deactivate your account with us. Continued use of our Services, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.
This Privacy Policy is subject to occasional revision, and if we make any material changes in the way we use your Personal Information, we will notify you by prominently posting notice of the changes on the Services and updating the effective date above. Your continued use of the services is deemed to be acceptance of such changes.
If you do not wish to permit changes in our use of your Personal Information, you must notify us prior to the effective date of the changes that you wish to deactivate your account with us. Continued use of our Services, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.
If you have any questions or comments about this privacy policy or other privacy-related matters, you may contact us in the following ways:
Mailing Address:
Attn: Customer Service
PO Box 31510
Spokane, WA 99223
Email Address: privacypolicy@unfi.com
Phone Number: 1-800-360-7316